I was the sole UX/UI designer on the project, responsible for the full end-to-end redesign of the See Tickets mobile site. That covered user research, Google Analytics analysis, user flows, wireframes, prototyping and the final UI.

I worked within the See Tickets brand but had creative freedom to do what was best for the experience, using current mobile UX patterns and responsive design principles throughout.

Challenge

The existing mobile site was literally the desktop site scaled down to fit a phone screen. Touch targets were tiny, links were impossible to tap accurately with a finger, and the layout gave no consideration to how people actually use their phones.

Solution

I redesigned every screen from the ground up with mobile-first thinking.

Touch targets were sized correctly, layouts were restructured for vertical scrolling, and every interaction was reconsidered for a one-handed, on-the-go user.

Challenge

Ticket purchasing isn’t a casual experience – popular events sell out fast, and a slow or frustrating checkout means lost sales.

The previous process took users an average of 10 minutes from search to confirmation.

Solution

I streamlined the entire user flow, focusing specifically on the areas where Google Analytics showed the highest drop-off rates.

For logged-in users with saved card details, the process from finding an event to completing purchase came down to four clicks. After launch, the average processing time dropped from 10 minutes to under 3 – a 76% improvement.

Challenge

A generic list of events isn’t useful when you’re on your phone in Leicester wondering what’s on this weekend.

The site needed to surface relevant content without the user having to dig for it.

Solution

I integrated geolocation so the site automatically surfaced events within a set radius of the user’s location. Users could also favourite artists and genres, which the homepage used to personalise results on return visits.

Notification opt-ins meant users never missed a ticket sale for an event they’d saved.

Challenge

Tickets held in a basket but never purchased was a real problem – both for users who forgot and for bots bulk-buying stock.

Solution

I introduced a 5-minute checkout timer. If a purchase wasn’t completed, tickets were released back into the pool.

This kept inventory accurate and created a genuine sense of urgency that actually helped conversion rather than hurting it.

Wireframes:

On first visit, users are asked whether the site can access their location – keeping events relevant to wherever they are in the world. A search bar gave an alternative for anyone searching a specific city or area.

Wireframes:

Users could browse freely without an account, but needed to log in or sign up at the point of purchase.

Creating an account unlocked favourites, saved details and a faster checkout – all of which made the time-sensitive process of buying tickets considerably less stressful.

Wireframes:

The home screen was split into filterable sections – date range, location and event type – with results updating dynamically as filters changed.

Events loaded infinitely, with the ability to favourite individual events for quick access later. Favouriting an event also triggered optional notifications for ticket sales and low availability alerts.

Wireframes:

Users could narrow results by date range, events happening that day, the next day or at the weekend. Geolocation pulled in events within a set radius, and saved artist preferences were used to personalise the homepage feed automatically.

Wireframes:

For orders already placed, a dedicated tracking area showed the current status of ticket despatch with a progress bar, alongside FAQs covering common delivery queries.

Wireframes:

The tour page let users select their preferred date and venue for an event, with swipeable promotional images and videos. A Similar Artists section at the bottom encouraged further browsing and discovery.

Wireframes:

Users selected their ticket quantity and were shown supporting information – seating plan, venue location and directions – all in one place before adding to their basket.

Wireframes:

Saved card details meant returning users could complete their purchase in a single tap. New users filled in their details once, with those saved for next time. The 5-minute timer kept the process focused and inventory clean.

I was the UX/UI designer on the project from start to finish – research, site maps, focus groups, wireframes, A/B testing, UI design, animation and development liaison through to launch.

The scope covered both iOS and Android, each requiring their own native patterns and interaction models, designed in parallel without compromising either platform.

Challenge

UNiDAYS’ business model relied on brands paying a premium for higher placement in the feed.

That hierarchy needed to carry over into the app without feeling forced or compromising the user experience.

Solution

I introduced a Featured section as the first thing users landed on when opening the app. This gave premium brands their visibility while feeling like a natural, curated editorial experience rather than an advert.

The rest of the app’s navigation was then built around this, keeping the commercial model intact without it getting in the way.

Challenge

Solution

I researched the UX patterns, navigation conventions and interaction models for both platforms thoroughly, then designed platform-specific solutions where they differed.

Android used swipe-based tab navigation and a hamburger menu, while iOS used bottom navigation tabs – both familiar to their respective users, both serving the same underlying content.

Challenge

Solution

I researched native solutions for both platforms and designed multiple options, reviewing them with the team before agreeing on an approach that solved the accessibility issue without alienating existing users.

The final solution met WCAG standards and felt immediately familiar on both iOS and Android.

Challenge

Solution

Every screen, flow and interaction was evaluated for whether it was strictly necessary.

Navigation was streamlined, content was grouped logically by category, and the overall architecture was kept as shallow as possible so users could find what they needed quickly.

Final design:

Loading screen

The app opens with a loading animation I designed and built in After Effects – the UNiDAYS ‘iD’ highlights first, a nod to the student ID at the heart of the brand, while the app content loads in the background.

Final design:

Introduction screens

First-time users are walked through a short set of introduction screens explaining the benefits of joining and having a UNiDAYS account – setting expectations before they hit the main experience.

Wireframes:

Login and register

On logging in, users land directly on the homepage – where premium brand placements and limited-time offers live. The login flow was kept as short as possible to get students into the app quickly.

Explore

Perks were grouped by category, with users swiping between them to browse.

This was one of the areas where iOS and Android diverged most noticeably – Android used swipe navigation with a hamburger menu, while iOS used bottom navigation tabs. Both felt right for their platform.

Search

On Android, search was triggered via a floating action button at the bottom right of the screen, opening a dedicated search page with previous results shown for quick access.

The app launched in time for the start of the new academic year – the most important window for a student platform. Within the launch period it broke into the App Store top 25 and the Google Play top 100. Not a bad result for eight months’ work.