Hey!Â
I’m a Senior UX/UI and Product Designer with over 25 years of experience working across digital agencies, software houses and in-house teams – spanning industries from healthcare and finance to fashion, gaming, telecoms and beyond!
My work sits at the intersection of UX and UI. I care just as much about how something feels to use as how it looks – whether that’s mapping out a user flow, running research, building a design system from scratch, or crafting an interface that people actually enjoy opening. I’ve worked on everything from native apps and SaaS platforms to hands-free voice-controlled interfaces, and I’m just as comfortable going deep on a single product as I am shaping design across an entire organisation.
I fit into teams quickly, I enjoy a challenge, and I genuinely love what I do.
I love making interfaces look great – but the user’s experience greater.
01.
BT – Billing platform
Previous teams had tried this one and walked away. I took on a full overhaul of BT’s Billing Platform – a service so outdated it had never been touched – and rebuilt it from the ground up.
BT were rolling out a brand new pattern library at the time, and the Billing Platform was one of the first services to adopt it. I dug into how users were actually interacting with the service and redesigned the entire end-to-end journey, making everyday tasks like viewing bills, setting up direct debits and making payments far less painful than they used to be.
02.
Gamma – Portal Evolution
Gamma’s Portal was the central hub for all their products, but overhauling something that size needed a smart starting point.
I began with a focused redesign of the SIP Trunk order journey, using it as a proving ground for new UX patterns that could eventually scale across the wider suite.
That work fed directly into the creation of Amethyst, Gamma’s design system, meaning the patterns established here became the foundation everything else was built on. One well-executed project, lasting impact across the board.
03.
Amethyst design system
Built completely from scratch using Atomic Design methodology, Amethyst became the single source of truth for everything Gamma designed and built. I defined the full visual language – tokens for light and dark mode, responsive grid systems, typography, colour, iconography and illustrations – and built out a comprehensive component library in Figma with boolean properties, so the UX team could toggle parts of a component on and off without needing to create variants from scratch.
The system covered everything from atoms up to full patterns. Alongside the components I wrote the Amethyst design guide, covering when and how to use each component, accessibility considerations, tone of voice, do’s and don’ts, and how to work with developers to implement everything in Storybook.
The work that started with Gamma Portal Evolution ultimately lived here – and from here, it rolled out across the entire product suite.
04.
Experian analytics
Experian’s reporting tool had a real navigation problem – reports were buried inside a clunky tree structure that made switching between them slow and frustrating. For anyone needing to work across multiple reports quickly, it was a genuine blocker.
I redesigned the experience from the ground up, creating a fully customisable dashboard that let users build and organise their own reports based on how they actually work.
The solution needed to feel like a natural part of the wider Experian One platform, and work just as well on mobile as it did on desktop.
05.
HYPE – Stock availability and Website revamp
I started by digging into the data – Trustpilot, Zendesk, whatever we had – to find out what was actually frustrating users. The picture that came back was pretty damning. Customers were filling out their details, hitting confirm, paying, and then being told the item was out of stock. No warning, no transparency. On top of that, order communication was almost non-existent – nobody knew where their order was in the journey.
I redesigned the stock availability and checkout flow to surface the right information at the right time, cutting out the nasty surprises and keeping users informed throughout.
Alongside that, I built out a proper account area – order history, saved addresses, payment methods – so returning customers could store their card details and get through checkout without re-entering everything from scratch each time.
06.
Gymshark – Workout app
Gymshark commissioned a concept for a new workout app built around personalisation.
The idea was to give users real-time feedback on their workout – showing which muscle groups a specific exercise targets, overlaid on a body map, as they train. Essentially an early-stage AI workout assistant.
The design challenge was making something that could surface detailed, dynamic information without cluttering the screen or breaking focus mid-workout. Everything had to be immediately readable and intuitive, because the last thing someone mid-rep needs is a complicated interface.
07.
STERIS – Collect and Deliver
Leicestershire Hospitals were logging around 80 defects a week – trolleys ending up at the wrong hospitals, delivery logs filled in wrong, a whole chain of human error baked into a pen and paper process.
I designed a native Android app for the Bluebird device (a rugged handheld with a built-in scanner) that let porters scan trolleys and locations as they worked, automatically logging collections and deliveries in real time.
Because the Bluebird runs on Android, the interface was built entirely around Android UX patterns and native components. One of the trickier design challenges was handling offline – hospital signal can be terrible, and the app needed to deal with that gracefully without grinding the porter’s day to a halt.
08.
Hack24 – Byte Ya Matez
Hack24 is a 24-hour coding competition run by Tech Nottingham, and while I was at UNiDAYS our team entered as sponsors.
The brief from Esendex was simple: make communication better. We used the Esendex multi-channel API paired with a mapping API to build a real-world game of tag you could play with friends across the city.
Players get assigned to a team – Zombies or Humans – and tag each other by tapping phones together using NFC. Power zones, safe zones and dead zones keep things unpredictable. I led the interface design and fed into the concept, all within a 24-hour window.
09.
UNiDAYS native app
UNiDAYS needed to move from a dynamic website to a fully native iOS and Android app – without alienating existing users or disrupting the commercial model that kept the business running.
Over eight months I designed the end-to-end experience, from site maps and navigation patterns through to full native interfaces and prototypes, ready for launch at the start of the new academic year.
I had creative freedom within the UNiDAYS brand, and leaned heavily into platform-specific UX patterns and style guides so the app felt immediately familiar – whether you were on iOS or Android.
Accessibility was a real issue on the existing site, with buttons crammed too close together and failing WCAG standards, so getting touch targets and spacing right was a priority from day one.
10.
See Tickets mobile site
See Tickets’ mobile experience was, bluntly, just the desktop site loaded on a phone. Users were pinching and zooming to tap links the size of a fingernail – not exactly ideal when you’re trying to buy gig tickets on your commute!
I redesigned the mobile site from scratch, working within the See Tickets brand but with the creative freedom to do what was actually best for the experience.
The focus was on making the site feel genuinely native to mobile – proper responsive layouts, improved search, and geolocation-based personalisation so users could find events near them without having to dig.
The checkout flow came down to four taps from search to purchase.
11.
Impero – Remote Manager
Impero Solutions needed a full rebrand across their entire product suite – covering both their Office and Education sectors.
Everything had to be updated: brochures, banners, office materials, website, the works. I worked across the rebrand end to end, making sure the new identity was consistent, immediately recognisable and simple enough to work across very different audiences.
Remote Manager – Impero’s blend of online safety, network admin and classroom management tools – was one of the products I had the most involvement in, handling icon design, imagery, brochure design and website updates, with A/B testing to validate the changes.
12.
Ikanos – LifeBoard and Pro Series
Ikanos build software for wearable technology, and I worked across two distinct product lines during my time there.
LifeBoard was the consumer-facing product – designed for Kopin’s Golden-i voice-controlled headset, giving users access to documents, calendars, news, social media and video calls across up to six customisable screens.
There wasn’t much to reference because nothing quite like it existed, which made competitor research pretty limited. The challenge was designing something that felt intuitive in a completely unfamiliar context.
The Pro Series – Paramedic Pro, Police Pro and Firefighter Pro – was the professional counterpart, built for frontline workers who needed fast, reliable access to critical information in high-pressure environments. Each product shared a core interface but was tailored to the specific needs and workflows of each profession.
Hey!
I’m a Senior UX/UI and Product Designer with over 25 years of experience working across digital agencies, software houses and in-house teams – spanning industries from healthcare and finance to fashion, gaming, telecoms and beyond!
My work sits at the intersection of UX and UI. I care just as much about how something feels to use as how it looks – whether that’s mapping out a user flow, running research, building a design system from scratch, or crafting an interface that people actually enjoy opening. I’ve worked on everything from native apps and SaaS platforms to hands-free voice-controlled interfaces, and I’m just as comfortable going deep on a single product as I am shaping design across an entire organisation.
I fit into teams quickly, I enjoy a challenge, and I genuinely love what I do.
I love making interfaces look great – but the user’s experience greater.
01.
BT – Billing platform
Previous teams had tried this one and walked away. I took on a full overhaul of BT’s Billing Platform – a service so outdated it had never been touched – and rebuilt it from the ground up.
BT were rolling out a brand new pattern library at the time, and the Billing Platform was one of the first services to adopt it. I dug into how users were actually interacting with the service and redesigned the entire end-to-end journey, making everyday tasks like viewing bills, setting up direct debits and making payments far less painful than they used to be.
02.
Gamma – Portal Evolution
Gamma’s Portal was the central hub for all their products, but overhauling something that size needed a smart starting point.
I began with a focused redesign of the SIP Trunk order journey, using it as a proving ground for new UX patterns that could eventually scale across the wider suite.
That work fed directly into the creation of Amethyst, Gamma’s design system, meaning the patterns established here became the foundation everything else was built on. One well-executed project, lasting impact across the board.
03.
Amethyst design system
Built completely from scratch using Atomic Design methodology, Amethyst became the single source of truth for everything Gamma designed and built. I defined the full visual language – tokens for light and dark mode, responsive grid systems, typography, colour, iconography and illustrations – and built out a comprehensive component library in Figma with boolean properties, so the UX team could toggle parts of a component on and off without needing to create variants from scratch.
The system covered everything from atoms up to full patterns. Alongside the components I wrote the Amethyst design guide, covering when and how to use each component, accessibility considerations, tone of voice, do’s and don’ts, and how to work with developers to implement everything in Storybook.
The work that started with Gamma Portal Evolution ultimately lived here – and from here, it rolled out across the entire product suite.
04.
Experian analytics
Experian’s reporting tool had a real navigation problem – reports were buried inside a clunky tree structure that made switching between them slow and frustrating. For anyone needing to work across multiple reports quickly, it was a genuine blocker.
I redesigned the experience from the ground up, creating a fully customisable dashboard that let users build and organise their own reports based on how they actually work.
The solution needed to feel like a natural part of the wider Experian One platform, and work just as well on mobile as it did on desktop.
05.
HYPE – Stock availability and Website revamp
I started by digging into the data – Trustpilot, Zendesk, whatever we had – to find out what was actually frustrating users. The picture that came back was pretty damning. Customers were filling out their details, hitting confirm, paying, and then being told the item was out of stock. No warning, no transparency. On top of that, order communication was almost non-existent – nobody knew where their order was in the journey.
I redesigned the stock availability and checkout flow to surface the right information at the right time, cutting out the nasty surprises and keeping users informed throughout.
Alongside that, I built out a proper account area – order history, saved addresses, payment methods – so returning customers could store their card details and get through checkout without re-entering everything from scratch each time.
06.
Gymshark – Workout app
Gymshark commissioned a concept for a new workout app built around personalisation.
The idea was to give users real-time feedback on their workout – showing which muscle groups a specific exercise targets, overlaid on a body map, as they train. Essentially an early-stage AI workout assistant.
The design challenge was making something that could surface detailed, dynamic information without cluttering the screen or breaking focus mid-workout. Everything had to be immediately readable and intuitive, because the last thing someone mid-rep needs is a complicated interface.
07.
STERIS – Collect and Deliver
Leicestershire Hospitals were logging around 80 defects a week – trolleys ending up at the wrong hospitals, delivery logs filled in wrong, a whole chain of human error baked into a pen and paper process.
I designed a native Android app for the Bluebird device (a rugged handheld with a built-in scanner) that let porters scan trolleys and locations as they worked, automatically logging collections and deliveries in real time.
Because the Bluebird runs on Android, the interface was built entirely around Android UX patterns and native components. One of the trickier design challenges was handling offline – hospital signal can be terrible, and the app needed to deal with that gracefully without grinding the porter’s day to a halt.
08.
Hack24 – Byte Ya Matez
Hack24 is a 24-hour coding competition run by Tech Nottingham, and while I was at UNiDAYS our team entered as sponsors.
The brief from Esendex was simple: make communication better. We used the Esendex multi-channel API paired with a mapping API to build a real-world game of tag you could play with friends across the city.
Players get assigned to a team – Zombies or Humans – and tag each other by tapping phones together using NFC. Power zones, safe zones and dead zones keep things unpredictable. I led the interface design and fed into the concept, all within a 24-hour window.
09.
UNiDAYS native app
UNiDAYS needed to move from a dynamic website to a fully native iOS and Android app – without alienating existing users or disrupting the commercial model that kept the business running.
Over eight months I designed the end-to-end experience, from site maps and navigation patterns through to full native interfaces and prototypes, ready for launch at the start of the new academic year.
I had creative freedom within the UNiDAYS brand, and leaned heavily into platform-specific UX patterns and style guides so the app felt immediately familiar – whether you were on iOS or Android.
Accessibility was a real issue on the existing site, with buttons crammed too close together and failing WCAG standards, so getting touch targets and spacing right was a priority from day one.
10.
See Tickets mobile site
See Tickets’ mobile experience was, bluntly, just the desktop site loaded on a phone. Users were pinching and zooming to tap links the size of a fingernail – not exactly ideal when you’re trying to buy gig tickets on your commute!
I redesigned the mobile site from scratch, working within the See Tickets brand but with the creative freedom to do what was actually best for the experience.
The focus was on making the site feel genuinely native to mobile – proper responsive layouts, improved search, and geolocation-based personalisation so users could find events near them without having to dig.
The checkout flow came down to four taps from search to purchase.
11.
Impero Remote Manager
Impero Solutions needed a full rebrand across their entire product suite – covering both their Office and Education sectors.
Everything had to be updated: brochures, banners, office materials, website, the works. I worked across the rebrand end to end, making sure the new identity was consistent, immediately recognisable and simple enough to work across very different audiences.
Remote Manager – Impero’s blend of online safety, network admin and classroom management tools – was one of the products I had the most involvement in, handling icon design, imagery, brochure design and website updates, with A/B testing to validate the changes.
12.
Ikanos – LifeBoard and Pro Series
Ikanos build software for wearable technology, and I worked across two distinct product lines during my time there.
LifeBoard was the consumer-facing product – designed for Kopin’s Golden-i voice-controlled headset, giving users access to documents, calendars, news, social media and video calls across up to six customisable screens.
There wasn’t much to reference because nothing quite like it existed, which made competitor research pretty limited. The challenge was designing something that felt intuitive in a completely unfamiliar context.
The Pro Series – Paramedic Pro, Police Pro and Firefighter Pro – was the professional counterpart, built for frontline workers who needed fast, reliable access to critical information in high-pressure environments. Each product shared a core interface but was tailored to the specific needs and workflows of each profession.