I led the full rebrand, which covered both the Education and Workplace sectors across the entire product suite – Education Pro, Workplace Pro, Remote Manager and a range of additional modules. This included defining the visual identity from the ground up: the corporate logo system, sector logos, product and module logos, colour palettes, typography, tone of voice, illustration style and graphic device. I then applied that identity across every touchpoint – brochures, datasheets, case studies, stationery, business cards, PowerPoint templates, exhibition stands and the website.

I also produced the Impero Brand Guidelines documentation, a 34-page reference document that gave the whole team – and resellers – a clear, consistent framework to work from.

Key challenges:

Challenge

Impero’s Education and Workplace sectors needed to feel like part of the same family while still being visually distinct enough to speak to very different customers – schools and colleges on one side, office-based organisations and public sector bodies on the other.

Solution

I built a tiered brand system with a shared corporate identity at the top, and sector-specific palettes, illustrations and tone of voice guidelines branching beneath it.

Education used Saffron Yellow and Sapling Green – bright, youthful and optimistic.

Workplace used Electric Blue and Spiced Magenta – cooler, more mature. Both sat under the same Carbon Grey corporate identity, keeping the family feeling intact.

Key challenges:

Challenge

Impero had multiple products and modules with more planned – each needing its own logo, icon, splash screen and collateral.

The system needed to scale without breaking.

Solution

I designed a modular logo system with clear rules for creating new product and module logos, including exact specifications for type size, spacing, colour and construction.

Any new module could be added to the system consistently without needing to start from scratch.

Key challenges:

Challenge

Third-party resellers would be adding their own logos to Impero’s brochures, datasheets and case studies – which risked the brand looking inconsistent or cluttered in the wild.

Solution

I defined clear reseller guidelines within the brand document, specifying exactly where partner logos should sit, at what size, with what exclusion zone, and requiring approval before anything went to print.

Key challenges:

Challenge

Impero attended events annually and needed stands that could range from a couple of metres wide to 15 metres wide by 10 metres high – a significant leap in complexity from standard print work.

Solution

The graphic device I created – a flowing, abstract pattern built from the Impero logo’s circle icon – was designed to scale confidently at any size, bleeding off edges and working just as well at 15 metres as it did on an A4 brochure.

The Impero brand was built across four levels: the corporate logo, two sector logos (Education and Workplace), product logos (Education Pro and Workplace Pro) and an expandable range of module logos including Remote Manager. Each level had its own usage rules, colour combinations, minimum sizes and exclusion zones – all documented in the brand guidelines.

The corporate colour palette centred on Carbon Grey as the dominant tone, balanced with Saffron Yellow (Education) and Electric Blue (Workplace) in equal measure to avoid bias towards either sector. Zinc Grey supported the suite across all touchpoints.

Typography was set in Gandhi Sans – a clean, modern sans-serif – with clear rules around headers, body copy, sentence case and product naming conventions.

Remote Manager was Impero’s network admin and classroom management module – a blend of online safety, remote device control and network monitoring tools.

I handled the UI design, icon design and product branding for Remote Manager, designing the application icon and the suite of in-app icons from scratch. Each icon used Impero’s three corporate colours to give the interface a modern, consistent feel while remaining simple and instantly readable at small sizes.

Application icon

Icon design

The icons that ran through the app were simple, yet detailed. Each icon had three corporate colours; this helped give the app a modern facelift.

Remote Manager was Impero’s network admin and classroom management module – a blend of online safety, remote device control and network monitoring tools.

I handled the UI design, icon design and product branding for Remote Manager, designing the application icon and the suite of in-app icons from scratch. Each icon used Impero’s three corporate colours to give the interface a modern, consistent feel while remaining simple and instantly readable at small sizes.

The last piece of the rebrand to go live was the Impero website. During development, the site was A/B tested to determine which layout best drove user engagement before the final version went live.

The site also used geolocation to serve region-specific content – users in different markets saw tailored visual elements and messaging relevant to their location.